FULCRUM's move to D.C. is complete. I want to thank the community for believing in what we do. And what is that exactly? We provide a place, and a platform, where real news occurs. That should be the norm, yet it's not. We are solving that.
Washington is a different city than I remember from my childhood. The museums and big columned marble buildings are all still here, that hasn't changed. The people have gotten younger—between MAGA and the city's legaljuana bloom, the mood is generally optimistic. Construction cranes dot the low skyline, the only city with more cranes I've seen is Denver, Colorado.
The economic boom is real.
Before moving here, I did a loose competitive analysis of other media brands based in D.C. and was blown away. We don't even have competition. We're talking about anti-Trump, pro-swamp establishment online rags with no audience loyalty who would have to close their doors within days if Google News cut them off. In fact, their entire businesses seem to revolve around in-group anti-Trumpism and parasitic reliance on Google News. That's a losing strategy, whereas FULCRUM is bursting at the seams with winning, never-before-tried ideas.
And the Washington Post, a publication whose track record since Jeff Bezos acquired it has been so abysmal that Trump has branded it the "Fake Washington Post."
If we succeed here, it's for a few simple reasons:
a) the competition appears to cater to people who largely do not exist: Washington DC residents still mentally destroyed by Hillary's loss more than a year ago, and distraught that "fake news" about John Podesta and the Clintons' degeneracy has taken the Internet by storm, and very concerned Russia is going to take over. These people don't actually exist at scale; they are few and far between in the city. The city is filled with survivors and self-preservers; they've already adapted to MAGA, because that's what this city does. Adapts to new administrations, without fail.
b) we work harder than everybody else.
c) we never betray your trust. Since we launched in January 2017, we've helped break major international stories that journalism schools will be talking about in 30 or 40 years, without doubt. Maybe we're not always the nicest people, yet we're honest, and we're good researchers. Journalism isn't meant to defend the house; it's meant to defend the People from the house, from the establishment. Let's roll.
So excited, FULCRUM fam. I could say, but I'd rather under-promise and over deliver. This is our movement's time!